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ENG/AFR

Marketing Communication

· Advertising
· Advertising media
· Creation of advertisement
· Launching advertising campaign
· Advertising research
· Sales promortion
· Publicity
· Personal Selling

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ENG/AFR

Selling Techniques

· Sales forecasting
· Sales territories
· Sales quotas
· The sales Process
· Types of Sales
· Personal Effectiveness

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ENG/AFR
Sales Management

· Organisation of sales Staff
· Recruiting sales staff
· Training of sales staff
· Sales Compensation
· Evaluation of sales
achievements

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ENG/AFR

Customer Relations

· Salesmanship
· Retail Selling Process
· Approaching Customers
· Identify Customer’s needs
· Sales Presentation
· Dealing with objections
· Closing the transaction
· After-sales service
· Field Sales People

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