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ENG/AFR

Marketing Principles

· Principles of marketing
· Marketing environment
· Consumer Market
· Market Segmentation
· Market positioning
· Marketing Information
· Market research

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ENG/AFR

Marketing Strategies

· Management function
· Strategic marketing
process
· Business-to-business
marketing
· Marketing of Services
· International Marketing

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ENG/AFR

ENG/AFR
Marketing Mix

· Product and Service Policy
· Distribution Policy
· Price Policy
· Promotion Policy

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ENG/AFR

Marketing Management 1

· Principles of marketing
· Marketing environment
· Consumer Market
· Market Segmentation
· Market positioning
· Marketing Information
· Marketing Mix

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Market Research

· Introduction
· Research process
· Sources of information
· Questionnaire design
· Random sample tests
· Analysis of data
· Forecasting
· Reporting

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